Embracing Technological Change Essay Example for Free

Embracing Technological Change Essay To what extent is embracing technological change the most significant factor in the future success of UK manufacturing businesses? Justify your answer with reference to your own research and the item above. (40 marks) Technology is the application of scientific knowledge for practical purposes, especially in industry. It can be argued that skills and other factors are considerably more important than technological change, for the future success of UK manufacturing businesses. Yet I disagree, I view technological change to be the most significant. In this essay, I am going to talk about several companies in which technology is vital. Firstly, within the Food sectors, technology is absolutely essential. This is due to the need to adapt, not only to changes in demand, but from a business perspective too. As in the food sector, technology allows for food manufacturers to lower costs, by having machinery doing menial tasks such as filling cans or producing such items such as Walkers Crisps. Walkers factory in Leicester is amongst the largest crisp production plants in the world, producing over 11 million bags of crisps per day and using 800 tons of potatoes. This process mostly uses machinery to cook, flavour and package the crisps, as humans would not be able to withstand the amount of work needed to fulfil the demand. Technology has allowed Walkers to move from hand-sliced and fried potatoes in the 1880s, to mass machinery production. This shows that technology has allowed them to produce new products, and with this change has provided investment allowing the business to further grow into a market leader. It is not only within the production of food stuffs that technology has changed businesses, but in selling the goods too, as Tesco and Asda, have also implemented technology into their processes. The large supermarkets use technology to implement processes such as lean production, which encompasses the â€Å"Just In Time† technique. Tescos have been able to use this so that storage isnt used up with unnecessary goods, as when an item is scanned at the checkout, it then logs into the computer, and when that item is low on stock, then an order is sent directly to the warehouse or supplier. This technique means that there is no wastage of stock, and reduces time wastage too as the manager doesnt need to assess the remaining stock throughout the day. Also, as robots are becoming cheaper  and slowly more advanced, it has seen the sales of them go up by 28% in 2013 in the food sector, once again showing how technology plays a large part in UK manufacturing. However, in contrast, technology isnt vital for Crockett Jones of Northampton. This shoe company was founded in 1879. It began with 20 employees hand cutting and tanning leather. As technology developed, the company did begin to use it, yet only on the smallest of tasks, in order to not lose the significance of the hand quality goods which they gained their reputation for. Despite not using a lot of technology, they still have implemented some, which shows again how important technological change is to UK manufacturing. Yet in the automotive sector, technology is viewed to be vital, as it allows from quality and precision to be improved greatly. This is shown in the case of Jaguar Land Rover, where they produce premium cars that provide excellent quality, whilst being assembled quickly. This has been successful due to the implementation of robotics and automation, whilst also reducing the costs of production too. The costs are reduced, because the business is seen to be more efficient due to the greater amounts of precision and lack of human error, which in turn reduces wastage. Another point as to why technology is significant in the automotive sector is that these advancements allow for each customer to have the exact car they want in the exact specification. For example, robotics for painting to be quicker, allowing for change to happen in the shortest possible time, again reducing time wastage. With this reducing costs, it means that these increased levels in profits can lead to future product development, such as giving more investment to RD to become more innovative, thus gaining a competitive advantage. The RD may lead to investments into such technologies as Green Technology, which encompasses a continuously evolving group o methods and materials, from techniques for generating energy to non-toxic cleaning products, thus allowing products to be more sustainable. By doing this it allows for companies to meet the needs of society, which can continue into the future without damaging or depleting natural resources. Already, green technology is playing a massive part in Uk manufacturing, with the  £60bn a year industry managing to save nearly  180,000 tonnes of CO2 in 2012. Toyota are leading the way for Green Technology in the UK, with their production plant situated in Wales. They produce the Prius, which, has near to zero emissions, which offers incentives from the government, such as lower road tax. Green Technologies have broadened the visionary design of the car of tomorrow, which if the UK wish to be market leaders, with a large customer base then they should further implement this technology available to them. The BMW i3 is a key example of this, as it is emissions free, and acts as a USP, heightening BMW’s success and allowing them to be market leaders. In contrast, companies such as Rolls Royce, pride themselves on quality, bespoke, hand-made vehicles. Despite being the only car manufacturer in the FTSE100, they invest 7.53% of their revenue in RD, yet they do not pride themselves on technology being needed as a USP. As it is said that each car produce by them is individual, as it is hand made, by well-trained craftsmen. Their premium price shows the prestige that they portray, and the amount of skill put into the cars. So this shows that Rolls Royce customers value quality above technology when they buy this car, which has lead to the business becoming so successful. On the other hand, in some sectors of UK manufacturing embracing technological change is not the most significant factor in the future success of UK manufacturing, as skills are required to incorporate the technology into the business. Skills may also be considered to be more important as they allow for quality and premium prices to be associated with some products. For example, I M Kelly, has become the centre of excellence for automotive interior leather trim within the United Kingdom, whilst also diversifying into Rail and Passenger Aircraft industries. The company was established in 1975 and its head office and main production facility is situated in Northamptonshire, a figure point for high quality leather. The company also has a second production facility on the outskirts of Coventry, which thus allows it to be closer to the centre of the UK allowing for easier transport and delivery to such automotive manufactures as Jaguar Land Rover, Bentley, Aston Martin and Lotus. These prestigious, premium brands illustrate the quality that I M Kelly produce, due to the high level of  skills from their employees. These skills are used in tandem with the up-to-date technology, allowing them to produce outstanding quality, and exceed their customer’s expectations. Due to the type of leather work carried out here, means that robots or machines cant sew small intricate stitches into the gear sticks, or along the steering wheel, again showing where skills are beneficial. The UK government have also seen to play an active role in promoting how important skills are, with David Cameron giving â€Å"fast-track’ visas to technology experts from outside of the UK. Whilst other businesses have called for increased investment into the education of scientists and engineers in schools, such as the Jaguar Land Rover apprenticeship scheme. Yet there are many sectors that do not require skills to be too important, meaning that skills are not vital for every co mpany. In conclusion, in the short term, it is arguable that skills are of utmost importance in progressing the future development of UK manufacturing, as it allows for the technology to be created and implemented. Shown by David Cameron being keen to fast track technology experts. Yet that statement also shows that the experts are needed for the technology only, so in the long term technology will be more significant. As the world is continually using up more of the natural resources, and their being a greater need for the reduction of wastage and emissions, it is clear that technology is the only way to achieve this. As it was due to old technologies that this â€Å"mess† occurred in the first place. Therefore by using technology to become innovative, to reduce costs and attract more demand, it will lead to UK manufacturing businesses to be more successful. Which will allow for manufacturing sectors to become world market leaders.

Muriel Tipalet Cigar Advertisement

Muriel Tipalet Cigar Advertisement This Examined essay analyzes an advertisement of Muriel Tiplat Cigar , with the use of semiotics and stereotyping , the start of this analysis will emphasis on semiotics by showing the process of connotation in the advertisement leading to the identifying of the signs used ( indexical , arbitrary , iconic ) and by connecting them to Barthes mythologies further to how combining these signs creates a cultural paradigm , in addition to this analysis will show how syntagmatic relations in an advertisement have a significant role in invoking the audience. subsequently an analysis on the same advertisement by the use of stereo typing will be conducted relating both on how they affect the consumer visual abstract of the product with the conclusion of how booth aspects have positively and negatively affected the foreplay of the advertisement not to mention the cultural significant role of the timeline which the advertisement was produced at â€Å"1970† .Books and journals are the primary sources of this coursework essay where as Internet is a secondary source, this essay is a research essay relying on accurate facts with adequate referencing. Introduction: â€Å"Advertisers in general bear a large part of the responsibility for the deep feelings of inadequacy that drive women to psychiatrists, pills, or the bottle. (Marya Mannes,But Will It Sell?: 1964) If a woman is reading the above statement she couldnt agree any less, the shrewd words of the American writer and critic Mannes have ironically drawn how media affects our lives, critics and commenters from every discipline have seized with advertisings potential power. It has been called â€Å" the most potent influence in adapting and changing habits and modes of life , affecting what we eat and the work and play for the whole nation. â€Å"(Fox, 1984, p.97) particularly women and especially through advertisement. advertising are predisposed to follow basic format: a slogan, striking image, drawing. Anything that would grasp peoples attention, the body of an advertisement contains factual information about the product or the purpose of the ad where as the logo reinforces the brand /companies identity, even though we may look at an advertisement for two seconds it leaves a mark in our minds and attaches us somehow to the brand or the product. But when analyzing on a much deeper visual level, an analyses must use a deeper perspective and in this analysis Semiotic and stereotype approach is going to be applied. â€Å"Semiotics; Semiology is the study of signs, or of the social production of meaning by sign systems, of how things come to significance† Semiotics, or semiology, is usually traced back to Swiss linguistFerdinand de Saussure, American philosopherCharles Sanders Peirce and French linguist Roland Barthes.† (TMSB, 2006, P: 12) All signs have two aspects: thesignifierand thesignified. The signifier is any material thing that signifies, for example words on a page, a facial expression, a picture, a bit of graffiti. The signified is the concept that a signifier refers to (Kevelson;1977,72 ). The basic, most essential form of sign, that is, of the relation of signifier to signified, isdenotation nearly, the factual meaning of a sign. But semiotics starts to get appealing when it exploresconnotation which involve signifying signs, signs that become the signifier for a second signified, and this is how advertising appeal to us. Using the below advertising a semiotic and stereotyping analysis is going to undertake; this advertisement is the publication of Muriel Tipalet cigar. Date of Publishing: 1970.[1] Semiotic Approach: This advertisement rather playfully foregrounds the process of connotation. One of the first things that catch many peoples eyes when they look at this ad is the smoke which is an indexical sign (a sign where the signifier is caused by the signified) which is the cigar. This image, combined with the words (arbitrary sign) on it,denotes, a sexual indication between the man smoking the cigar and the women, this way to attract â€Å"male audience† and using that when the women inhales the smoke of the Tipalet cigar shell follow him anywhere. In addition to the use of the iconic signs the photos of both the man and women resembling and combing it with â€Å"Barthes Mythologies: that every man should be with a glamorous woman and every woman should be glamorous.† (TMSB, 2006, P: 22) In addition to that the rich attractive description of the cigar at the right bottom of the ad attracts audience especially in using words like â€Å"Delicious in taste, in aroma â€Å"(symbolic signs).The use of colors as well is eye catching the yellow background with the colorful cigar packs; this definitely draws more attention to the advertisement and works as a foreplay of convincing the consumer to buy this product. Jointly, all these signs suggesting cigar, sexual relationships form a cultural paradigm, collection of signs which appeal to each other because they are culturally, or paradigmatically, related; Actually putting together two or more elements from a paradigm normally invokes, in the viewers mind. â€Å"With the exception of advertisements that actually give us factual information about a product that we dont already know plugging a product into culturally desirable paradigms, encouraging us to connotatively associate a product with other things we value, is the basic strategy of almost all brand-name product advertising today†(Jones,1999,115).As its shown in this ad the combining of the iconic, arbitrary and indexical signs is a way of persuasiveness, and this is why the ad must rely on another kind of semiotic structure besides paradigmatic relations to make its message work, using syntagmatic relations, If paradigmatic relations make meaning by way of shared cultural associations, women à   men à   relationships then syntagmatic relations are those in which the sequence of signs creates meaning. The cleverness in this ad is the establishment of avisualsequence that builds a clear relationship to reality and connects a pack of cigars to a lifetime situation but yet with their â€Å"product† the man is assured to get what he wants (the women), And thus, the advertisers are capable to relate their Cigars, not only with paradigms of relationships, life, sex, but with amazingly taste and satisfaction as well. Stereotype approach: Visual representation of reality, as seen through mass media, is accredited by sociologists to be significant in shaping peoples views of the world. Our everyday realities are expressed mostly by what we see in the media. The role of advertising in this construal of reality is crucial. The target audiences self-identification with the images being a basic condition for an advertisements effectiveness, makes advertising one of the most important factors in the building of behavior models and values systems. â€Å"Media stereotypes are inevitable, especially in the advertising, entertainment and news industries, which need as wide an audience as possible to quickly understand information. Stereotypes act like codes that give audiences a quick, common understanding of a person or group of people ;usually relating to their class, ethnicity or race, gender, sexual orientation, social role or occupation† ( Media Awerness:2009) Gender stereotypes in society, reflected in advertising, are so familiar we hardly notice them: v The male ‘hunk, pursuer of women v The female ‘babe, seductress v The father wage earner head of the household v The housewife/mother figure protector of home and children The following table shows how common stereotypes relate and affect to Muriel Tipalet Cigars Ad/Consumer: Common and Related Stereotype. Relation to the Muriel Ad and Advertisement Generally. Influence on the consumer. Women are dependent on men. In the advertisement you can see by the use of the quote â€Å"blow in her face and shell follow you anywhere â€Å"that the man is holding the dominant role and upon his order, shell follow. â€Å"Its like women are treated like children; In 1973-1974 study by Erving goffman he concludes that women are weekend by advertising portrayals in the 1970s, ads are highly ritualized versions of the parent-child relationship, with women treated largely as children and that is diminishment damaging† (Goffman:1979,27) It creates a dilemma of temptation to the Male consumer, since every man wants women to follow his lead and demands. A good way to attract the male consumer rather than the female consumer. Women are beautiful and are sex objects. In the advertisement the female used in the image is a beautiful brunette with the perfect â€Å"media† image: In more sense â€Å"Portrayals of women in advertising are not potentially debilitating and demanding, they are also inaccurate. We dont have demography of demigoddesses. Women today (and during the time frame of many of the research studies) are considerably more than flawless decorative objects , depended upon or defined by men† (Creedon:1993,201) A good way to attract male consumers and convince where as it creates a social conflict to the female society and their need to be appealing to me, living up to the standards of these beautiful women in advertisements. Cigarettes make you â€Å"Hip† or â€Å" Interesting â€Å" â€Å"Within two avenues of advertising, tobacco and alcohol product marketing, there are a variety of layered issues surfaced in ad imagery. Gender representation and roles, values of age and class, representations of race, political and sexual orientation, fashion, sexuality, health and disease, drugs, fetishism, exoticism and colonialism are but a smattering of issues raised in these two categories of advertising. Not surprisingly, these advertisements are targeted towards a large consumer group, one might say toward society at large, since their effect is to teach children how to be as adults, to suggest to adults how to be hip, and to show seniors how hip they once were and could still be. This is not to say that all groups are pictured in these advertisements. But all groups can have associations through them, wanting to be like those consuming glamorously, even though reality may be that the purchasing consumer may not be of the same ethnic type, physical build, gender, or so cial status of the figure experiencing pleasure in the advertisement.†( Gender Issues in Visual Media : David Jacobs) Everyone is craving for the long lasting young hip life , so by giving the assumption that the Muriel Cigarette will grant that in a way , it will attract consumers on a wider range and age group. Every man should be masculine. The look on the man face in the Muriel advertising indicates, the mysterious , attractive guy: A way of suggesting that not only women should be attractive but men as well.† The Traditional role as ‘a man as masculine and the women as feminine is constantly reinforced in Advertising. To attract consumers as the cigar will make them more attractive to women , and that these cigars will enhance his look-wise role in the society. Men are dominant over women. Males are depicted as ‘authority figures in 60% of commercials. Women were used in 21% of Radio Advertising for voice overs.(Ref) In this Cigar the dominance of the male character is shown by the use of the slogan â€Å"blow in her face and shell follow you anywhere â€Å" its giving the male the suggestion of empowerment over the women and by that its combing both the stereotype of the dominance of the male and the sexual aspect of female , concluding by the abidance of the female to the male . Not to mention the cultural paradigm this advertising was published at 1970, where women still didnt have their voice empowered over the media . A way to attract male consumer into giving them the suggestion that these cigar will give you the dominance over women , and that will follow you around . Conclusion: â€Å"It must be said that without advertising we would have a far different nation, and one that would be much the poorer-not merely in material commodities, but in the life of the spirit.† (Leo Burnett on the American Association or Advertising Agencies 50th anniversary, April 20,1967) To conclude, media analysis is systematic and objective, it begins by defining a set of signs and decode them to a cultural system and interpret them to how the audience is addressed particularly in advertising (Grossberg: 1998, 156), in addition to that semiotic emphasizes that our perception of reality itself is constructed and shaped by the words and the signs we use, We are nurtured daily with the male and female stereotype so it is no wonder that we react with fear or shock or disbelief or unacceptance when we dont see the typical male or female stereotype. The Advertising Industry continues to follow rigid stereotypes because we are brought up with them and it is too difficult to exert something different than the accepted stereotype. whether we admit it or not we re using semiotics and stereotyping in every second that is passing. In addition to the fact that â€Å" There is a constant presence of media in our everyday lives , as we switch in and out , on and off , from one media space to one media connection to another , from radio , to newspaper , to telephone . From television, to Hi-fi, to Internet, in pubic, in private, alone and with others† (Silverstone, 1999, P: 6). â€Å"We cannot evade media presence, media representation. We have come to depend on our media , both printed and electronic , for pleasures and information , for comfort and security , for some sense of the continuities of experience and from time to time also for the intensities of experience†(Silverstone,1999,P:1/2) Bibliography: Books: 1. Branston, G / Stafford, R. 2006, The Medias Student Book, 4th edition, originally published on 1996, London and New York, Routledge. 2. Grossberg, L/ Wartella, E / Whitney, D, 1998, Media Making: Mass Media in a Popular Culture, London, Sage. 3. Silverstone R, 1999, Why Study the Media, London, Sage. Internet: 4. Quote Garden, Quotes about Advertising, Marya Mannes, 1964. http://www.quotegarden.com/advertising.html 5. Streeter T , University of Vermont ( 18th april/2005) http://www.uvm.edu/~tstreete/semiotics_and_ads/the_sign.html 6. Alouette, Amazing old fashioned advertisement, June 26th /2007. http://www.unsoughtinput.com/index.php/2007/06/26/amusing-old-fashioned- advertisements-cigarette-ads/ [1] Alouette, Amazing old fashioned advertisement, June 26th /2007.(Date Accessed : 31st Oct /2009) http://www.unsoughtinput.com/index.php/2007/06/26/amusing-old-fashioned-advertisements-cigarette-ads/

Macbeth: Superstitions :: Free Macbeth Essays

Macbeth: Superstitions The tragedy of Macbeth was written by Shakespeare in 1606 and produced in 1610. Macbeth is the most concentrated of Shakespeare's tragedies. The action gushes forward with great speed from the beginning to end. The main characters in the play are Macbeth and Lady Macbeth, who are very noble, but their evil ambition ultimately causes their downfall and death. The play focuses around evil, greed and the supernatural. The play was written by Shakespeare for the king at that time, since he was a big believer of witches and the supernatural. Supernatural is classified as the unnatural or the explainable mysteries of our universe. In Shakespeare's time many people would relate many of the unusual happening against the supernatural, since this was the most simplistic of an answer to give. Elizabethan's have several beliefs in superstitions. Some of these superstitions include that they believe in witches, ghosts, destiny, and the foretelling of the future. This essay will investigate superstitions and how they are used in the play Macbeth. Witches were believed by many people in Shakespeare's day. The supernatural was believed by everyone from the educated to the non-educated. When something was not explainable they would relate that problem to the supernatural, even though today that same problem was explainable in scientific terms. The witches in this play are named by Shakespeare as the "weird Sisters". These witches had all the features of witches in those days; old people, dirty broken clothe and come together in groups of three. These witches have many animal's but in this play - a cat, and a toad are used - who are actually evil spirits who have taken this form. In Macbeth we here about the owl quite often which has to relate to the witches. The owl gives a sense of scariness which makes the paly thrilling to read. It keeps the reader hooked to the play and the suspense increases with every scary sound. Macbeth had many nightmares, which were caused by the witches, even so hallucinations, such as the "air-drawn dagger." that Macbeth seen before he went to kill Duncan. The very - word "nightmare," often called in Shakespeare's time "the riding of the witch", which refers to a witch riding wildly through the night on horseback, visiting bad dreams on her victims. Supernatural is the unusual, unseen, and the unknown. The supernatural occurs in many parts of the play. The supernatural occurs in the appearances of the witches, in the strange behaviour in nature on the night of Duncan's murder, in the appearance of Banquo's ghost, in the apparitions with their prophecies,

Correlation of the Behavior of Female Waitresses at Sports Bars and the

When we go out to eat or drink at a sports bar, we usually find that a majority of the servers and bartenders are females. Why is this, one might ask. The most obvious reason is that they draw in more male customers to drink beer and eat food. If a male patron were to walk into a sports bar, he would stay longer and spend more money because he would tend to be checking out a server that he considered attractive. Servers usually know this so they tend to expose themselves more and dress accordingly to attract more guys and hopefully to receive larger tips. One bartender interviewed for this project, who works at Buffalo Wild Wings, would climb on ladders behind the bar, to draw attention to herself. She hoped that her actions would result in the customers giving her a larger tip than they would otherswise. Based upon the tips received, this strategy worked. Seeing this interested the writer to look into the topic of how servers use their physical appearance for a better tip . With further research, this was proved true for almost every restaurant investigated. Waitresses go above and beyond from simply applying makeup to changing their hair color, and changing the way they would serve an average customer to fit their needs. The customers also play a role in the tip given, which can usually be determined by the gender, race, age, and connections to the waitress. If customers would tip based on the service provided, then the female waitresses wouldn’t have to flirt or make the guest feel like that need to tip better. Background Review of Literature Many of the sources address the way the waitresses change their physical appearances and the outcomes. However, some also discuss the emotional side of the server or the pr... ... Works Cited Gatta, M. (2009). Restaurants servers, tipping, and resistance. Qualitative Research in Accounting & Management, 6(1-2), 70-82. Guà ©guen, N. (2012). Hair color and wages: Waitresses with blond hair have more fun. The Journal of Socio-Economics, 41(4), 370-372. Guà ©guen, N. (2009). Menstrual cycle phases and female receptivity to a courtship solicitation: An evaluation in a nightclub. Evolution and human behavior, 30(5), 351-355. doi: 10.1016/j.evolhumbehav.2009.03.004 Jacob, C., Guà ©guen, N., Boulbry, G., & Ardiccioni, R. (2009). Waitresses' facial cosmetics and tipping: A field experiment. International Journal of Hospitality Management, 29(1), 188-190. doi: 10.1016/j.ijhm.2009.04.003 McCall, M., & Lynn, A. (2009). Restaurant servers' perceptions of customer tipping intentions. International Journal of Hospitality Management, 29(1), 188-190.

Importance of Ego

The Importance of Ego In the novella Anthem by Any Rand, the last two chapters play an important part in bringing together the text as a whole. The narrator transitions from third to first person narration after his escape from the dismal â€Å"utopian† society. Prometheus, the aforementioned narrator, recounts the history of man and his struggle to overcome oppression by greater forces and authoritarian figures. The author chooses to repeat symbols and words of individuality and the benefits of singular work.Any Rand uses her novella Anthem to promote the importance of individuality in all aspects of life. In her early life, the author, Any Rand, was exposed to brutal oppression and collectivist thinking. Any Rand, born â€Å"in SST. Petersburg, Russia in 1905† soon before the communist revolution occurred in 1917. Growing up she detested the institution she lived under, so she immigrated to America in 1926. Any Rand was educated in the USSR which gave her an upper han d that other American novelists didn't have. She had first-hand experience with communism which drove her to oppose It entirely.According to Rand, â€Å"no outside power has the right to demand† anything from an Individual or the work they can produce. In her lifetime, Rand wrote Atlas Shrugged, We the Living, the Fountainhead, and Anthem. Among other less popular works by the end of her writing career. These fictional books advocate Individualism and bravery in a despotic society. Any Rand died in New York City, NY in 1982, leaving behind her a legacy which fueled more complex and innovative thinking in future generations of readers and philosophers.The style of Any Rand's writing impacted the world of literature from the beginning. She â€Å"[defied] cultural and political trends† and â€Å"established a unique place† among fellow authors. According to Danna, â€Å"[Any Rand's] mind was utterly first handed† which proved to be very successful. Although at first she was misunderstood and deemed â€Å"immature† in a psychological sense, Any Rand became a reputable author through explanation of her philosophy: Objectivism. According to Stephen Cox, â€Å"Rand could not find a philosophy that reflected her beliefs† so she created a new philosophy entirely.The success of Objectivism was long lived by Any Rand thanks to her persistence and unconditional belief in the individual mind. Her â€Å"[works are] a protest to individual submission† and they â€Å"reject distinction† just as the Objectivism theory does. This is why in her works she focuses â€Å"inside the head† of the narrator rather than the importance of a solid plot. The psychological aspect of her philosophy is seen especially in Anthem where the mind of one man has been destroyed by the foundation which raised him.In Anthem there is no sense of religion, either, which was Any Rand's purpose In all of her novels. According personally to An y Rand, â€Å"religion Is nothing but a brutal attempt to subjugate the Individual mind† and individual goals each man should achieve. Objectivism Is solely a belief In one's own self. There Is no delve power or authoritarian force that can sway a person's decisions or thoughts to work for or against others. Individual power Is higher than corruption and collectivist ideology. Electives ideologists. In Anthem there is no distinct malevolent force, but citizens who have different hardwiring in their minds than Prometheus does. There is no villain, only â€Å"good against good-different† since villains are deemed irrelevant. For objectivism, it is more important to focus on the protagonist and their inner struggles ether than the community and how an antagonist may impair them. One of the most important aspects of Anthem is its connection to the younger audience.Prometheus is a young adult trying to find his place in a society where he does not fit. According to Karen Go uld ‘any young adult would benefit from Promethium's struggle with identity because it is so easily relatable to them. Anthem, being one of â€Å"Rand's simplest novels†, explains objectivism using â€Å"inner psychological states† which is a both practical and pleasing style of writing for any reader interested in studying Objectivism works. Effortlessly, Anthem brings together both a pleasing plot packed with Objectivism morals and ideas.The novel brings â€Å"the kind of intensity' a reader would think â€Å"could [change] the course of history': exactly what Any Rand imagined her work to do. The protagonists â€Å"never give up† their beliefs and â€Å"assert their†¦ Stubborn views† on their world. These morals are synonymous with the ideas of objectivism: to never give up an individual thought, or decision because of outside forces. Anthem promotes â€Å"outstanding moral character† and individuality simply and with intensity, not to bore young readers, but to draw them towards eating more complex objectivism works, such as the Fountainhead.Unlike many novels of the time, Any Rand chose to create an inner struggle for Prometheus to battle throughout the novel. The beginning shows his unwillingness to think other than â€Å"the individual cannot exist apart from the collective† society, regardless of his sinful thoughts. With each chapter a new part of individualism is revealed to Prometheus, but it is up to him to fit the pieces together. The â€Å"evil† that he is doing â€Å"does not bring him a†¦ Punishment† rather a â€Å"psychological reward† for thinking as a singular person.Closing out the book, Prometheus fully understands that â€Å"ego is†¦ A cause of splendor† for man. The last two chapters of the novel represent the anthem of people Just like Prometheus and Gaga. Each paragraph can be read as a hymn or chant of people who believe in the individual mind , the people of Objectivism. Prometheus reflects on the history of man being â€Å"enslaved by the gods† and â€Å"enslaved by other men† and how detrimental this was to the ego of man. In his lifetime, the authority oppressed his society, and completely erased any evidence of first person.The summary of the wow-chapter anthem is that the only freedom left for men is taken away only by other men' and each person has the ability to create the life they want, no superior being can control the fate of a person. Unlike the aforementioned critics, it can be speculated that Any Rand used religious symbols and illusions to make fun of religion as a whole. Ego is â€Å"[the] god that will grant [men] JOY' and Prometheus and Gaga are very similar to the biblical Adam and Eve. The use of gods and religious symbols in this book further supports Objectivism ideas. To worship the ‘Ego god' is to worship oneself.There is no god to worship but the power inside oneself. Many cr itics believe that because Any Rand was atheist, that the religious symbols in her books happened by mistake, or were In reality and in fiction, Any Rand was a strong believer in the individualist mind and the power of one. Compiling her complex background, the breakthrough philosophy of objectivism, and lack of religious beliefs, each of Rand's novels proclaim the values and ideas of objectivism starting with the most basic Anthem. Even after her death, Any Rand still makes a very large impact on modern society and advanced philosophy today.

Chemistry Study Guide (Exam 2)

Examination #2 – Chapters 4,5, and 6 Study Guide Chapter 4 – Chemical Quantities and Aqueous Reactions * Reactions Stoichiometry * mole-mole conversions * mass-mass conversions * Limiting Reactants * What is the Limiting Reagent * How do we find the L. R. * Solutions * Molarity – definition and how to calculate * Dilutions Calculations (M1V1 = M2V2, careful with M2) * Solution Stoichiometry * volume-volume conversions * volume-mass conversions * Molecular interpretation of solubility * solubility rules * Precipitation Reactions * Determining reaction products * Following Solubility rules Molecular Formula, Total ionic formula, net ionic formula * Acid-Base Reactions * Oxidation-Reduction reactions * Identify odixation states * Identify which species was oxidized and reduced Chapter 5 – Gases * Pressure – definition * Simple Gas Laws * Boyle's Law – pV * Charles's Law – P/T * Avogadro's Law – nT * Ideal Gas Laws * pV=nRT * Densit y calculations * Molar Mass calculations * Molar Volume * Partial Pressures * Dalton's Law of Partial Pressures * Eudometer calculations * Gas Reaction Stoichiometry * Volume – moles conversions * Kinetic Molecular Theory * 4 components of the theory * You DO NOT need to know the derivation of I.G. L. * Effusion of Gases * Real Gases * van der Waals equation * Your extra credit question will have to do with this topic! * Atmospheric Chemistry * 3 types of pollution-very, very basic question Chapter 6 – Thermochemistry * Nature of Energy * System versus Surroundings * Definition of Energy, internal energy, law of conservation of energy * 1st Law of Thermodynamics * ? E = q + w * Sign convention, (is it positive or negative) * Heat and work * pV work * m Cs ? T heat transfer * conservation of thermal energy * Calorimetry * Constant volume calorimetry * only heat contributes to ? E * Enthalpy * Definition, equation Calculation using constant pressure calorimetry * Exother mic versus Endothermic reactions (sign of ? H) * Hess's Law * Enthalpy of reactions manipulations * This is a hard topic, please, please, please review this after Wednesday! Examination #2 – Chapters 4, 5, and 6 Study Guide Chapter 4 – Chemical Quantities and Aqueous Reactions * Reactions Stoichiometry * mole-mole conversions * Needs a balanced chemical equation * **Again no clear examples. Let me know if you can find any** * mass-mass conversions * **No clear examples. Let me know if you can find any** * Limiting Reactants * What is the Limiting Reagent The limiting reagent is also known as the limiting reactant. It is the reactant that limits the amount of product in a chemical reaction. Notice that the limiting reactant is the reactant that makes the least amount of product. * How do we find the L. R. * Example: * How many grams of N2 (g) can be produced from 9. 05 g of NH3 (g) reacting with 45. 2 g of CuO (s)? Create and Balance a Chemical Equation: 2NH3 (g) + 3CuO (g) N2 (g) + 3Cu (S) + 3H2O (l) 9. 05 g NH3 x 1 mol NH3 x 1 mol N2 x 28. 02 N2 = (7. 44 g N2) 17. 04 g NH3 2 mol NH3 1 mol N2 45. 2 g CuO x 1 mol CuO x 1 mol N2 x 28. 2 N2 = (5. 31 g N2 Less = LR Cuo is the Limiting Reactant! * Solutions * Morality – definition and how to calculate * Definition: * Amount of solute (in moles) per amount of solution (in Liters) * Molarity (M) = Amount of Solute (in moles) Amount of Solution (in L) * **Side Note** * Homogenous Mixture = solutions (Salt Water) * Solvent (a component in a solution) : Majority component, what something is dissolved in. (Water) * Solute (another component in a solution) : Minority component, what is being dissolved (salt) * Example: What is the molarity of a solution containing 3. 4 g of NH3 (l) in 200. 00 mL of solution? Given: 3. 4 g of NH3M = moles of solute (NH3) 200. 00 mL L of Solution (200. 00 mL) Convert: 3. 4 g NH3 X 1 mol NH3 = (0. 20 mols NH3) 17. 04 G nh3 200 mL X 1 L = (0. 2L) 1000 mL M = 0. 20 mols NH 3 / 0. 2 L = 1. 0 M NH3 **More examples in Notes! ** * Dilutions Calculations (M1V1 = M2V2, careful with M2) * Diluting a solution is a common practice and the number of moles of solute will not change! [ (M1)(V1) = (M2)(V2) ] * Examples: What is the concentration of a solution prepared by diluting 45. mL of 8. 25 M HNO3 to 135. 0 mL? M1V1 = M2V2 8. 25 M HNO3 X 0. 045 L = M2 X 0. 135 L 0. 135 L 0. 135 L M2 = 275 M HNO3 * Solution Stoichiometry * volume-volume conversions * When using morality, you can easily extract moles! * With a balance chemical equation, you can convert between amounts of substances. * Exampes: Look at notes OR page 145 TB * volume-mass conversions * Examples: Look at notes OR page 145 TB * **This wasn’t clear and If you know what this means, let me know. Or else I will ask Donavan on Saturday (Because there wasn’t a specific section for the two bullet points) Molecular interpretation of solubility * solubility rules – be familiar with the c hart/table that Prof. Donavan gave out 2 interactive forces that affect solubility: 1. solute-solute interaction 2. solute-solvent interaction if solute-solvent interactions are strong enough, solute will dissolve (solute-solvent interaction ; solute-solute interaction) * Precipitation Reactions * Determining reaction products General Form: AX (aq) + BY (aq) > AY (aq) + BX (s) Example: 2KI (aq) + Pb (NO3)2 (aq) >2KNO3 (aq) + PbI2 (s) * Following Solubility rules Molecular Formula, Total ionic formula, net ionic formula Examples: Molecular Formula: 2KOH (aq) + Mg(NO3)2 (aq) > 2KNO3 (aq) + Mg(OH)2 (s) Total ionic formula: * 2K+ (aq) + 2(OH)– (aq) + Mg2+ (aq) + 2(NO3)– (aq) > 2K+ (aq) + 2(NO3)- (aq) + Mg(OH)2(s) Net Ionic formula: (remove all spectator ions : ions that are aqueous as reactants and stay aqueous when they turn into products) Mg2+(aq) + 2(OH)-(aq) > Mg(OH)2(s) * Acid-Base Reactions General Form: HA (aq) + BOH (aq) > H2O (l) + BA (aq) Example: HCl (aq) + NaOH (aq) > H2O (l) + NaCl (aq) * Oxidation-Reduction reactions Oxidation is the loss of electrons * Reduction is the gain of electrons * Oxidation states: charges that allow us to keep track of electrons in chemical reactions * Identify oxidation states 1. Charge states of neutral compounds are zero 2. Charge of atoms in polyatomic ions need to add up to the total charge of the polyatomic 3. Keep Alkali metals as +1 alkali earth metals as +2 4. Keep F (fluorine’s) as -1 H as +1 O as -2 * Identify which species was oxidized and reduced * Look in last section of Chapter 4 Notes Chapter 5 – Gases * Pressure – definition Pressure: The force per unit area * Pressure comes from the constant interaction with a container * Standard Pressure = Normal Atmospheric Pressure * 760. 0 mm Hg = 1 atm * 760. 0 torr = 1 atm * 1. 000 atm * 101, 325 pa (pascals) = 1 atm * 14. 7 psi (lbs per square inch) = 1 atm * Example: * (45. 0 psi) x (101, 325 pa) x (1 k pa) ______________________ _______ = 310. kPa (14. 7 psi) x (1000 pa) * Simple Gas Laws * Boyle's Law – pV * The volume of a gas inversely proportional to its pressure, provided the temperature and quantity of gas don’t change. * V= k/p Actual Equation: pV= K * Example: A balloon is put in a bell jar and the pressure is reduced from 782 torr to 0. 500 atm. If the volume of the balloon is now 2. 78 x 10^3 mL, what was it originally? V1 = 782 torr x 1. 000 atm/760 torr = 1. 03 atm (1. 03 atm)(V1) = (. 500 atms)(2. 78 x 10^3 mL) After Rearranging the equation: V1= 1350 mL or 1. 35 x 10^3 mL * Charles's Law – P/T * The volume of a gas is diretly proportional to its temperature, provided the pressure and quantity of the gas that don’t change. (V= KT) **Temp in Kelvin Only** * For changes in Volume (involving temperature): * V1/T1 = V2/T2 For Changes in Pressure: * P/T (initial) = P/T (final) * Example: (LOOK IN NOTES ) * Avogadro's Law – nT * The volume of a gas is directly propo rtional to the quantity of gas, provided the pressure and temperature of the gas don’t change. (V=Kn) * For changes in volume (involving moles) * V1/n1 = V2/n2 * Example: (LOOK IN NOTES ) * Ideal Gas Laws * pV=nRT * NEED TO KNOW THIS FORMULA! * P = pressure (atm) * V = volume (L) * n = quantity (moles) * T = temperature (K) * R = Universal Gas Constant * (0. 08206 Latm/molK) OR * (8. 314 J/molK) * Example: (look in notes ) Density calculations * Density of a gas @ STP: * For an Ideal gas @ STP, the molar volume = 22. 7 L * Density = mass/volume = mass/1mole = molar mass/molar volum * volume/1mole * Density for a gas NOT @ STP: * If gas isn’t at stp * Then D = P(MM)/ RT or D = m/v * Molar Mass calculations * From the equations: pV = mRT/MM You get: MM = mRT/ pV * Example (Look in notes ) * Molar Volume * At STP, all ideal gases take up the same volume. * Molar Volume = # of L of gas 1 mole of gas This also works: V/n = RT/P * Partial Pressures Dalton's Law of Partial Pr essures * The total pressure of a mixture of gases is the sum of the pressures by each gas. * The pressure of a gas would exert if it were alone in a container. * You can calculate the Partial Pressure from Ideal gas Law * If 2 gases , A and B are mixed together * P(A) = (nA)(R)(T)/ (V) and P(B) = (nB)(R)(T)/ (V) * Since R, T, and V are all constant for a mixture * P(total) = P(A) + P(B) = (nTotal)(R)(T)/ (V) * nTotal = sum of nA + nB * Example: (Look in notes ) Eudiometer calculations * An Eudiometer is a gas collecting Tube * Example: 2Zn (s) + 6HCl (aq) 3H2 (g) + 2ZnCl3 (aq) H20 (l) H2O (g) P(total) = P(H2) + P(H20) (value may be looked up at table 5. 4) * 0. 12 moles of Hz is collected over H20 in a total 10. 0 L container at 323 K. Find the total pressure. P = nRT/V P(H2) = (0. 12 mol H2) (0. 08206 Latm/molK) (323 K)= 0. 3181 am (10. 0L) P(total) = P(H2) + P(H20) P(H2O) @ 50 degrees Celsius = 92. 6 mmHg P(total) = 240mmHg + 96. 6mmHg = 330mmHg * Gas Reaction Stoichiometry * Gen eral Concept plan on most problems: P, V, T of Gas A Amount A (in moles) Amount B (in moles) P, V, T of Gas B * Volume – moles conversions * Ex: Methanol CH3OH can be synthesized by the following reaction * CO2 (g) + 2H2(g) CH3OH(g) * What is the volume (in liters) of hydrogen gas @ a temperature of 355 K and pressure of 738 mmHG, is required to synthesize 35. 7 g of methanol * Given: 35. 7 g CH3OH temp: 355 K pressure: 738 mmHG * Find: V of H2 * 1. G of CH3OH mols * 35. 7g CH3OH x 1 mol CH3OH = 1. 1142 mol CH3OH 31. 04 g CH3OH * 2. Mol CH3OH mol H2 * 1. 11 mol CH3OH x 2 mols H2 = 2. 23 mols H2 1 mol CH3OH 3. N(mol H2), P, T VH2 * Convert your mmhg to ATM, and get . 971 atm * VH2= (2. 23 mol H2) (. 08206 l atm/ mol K) (355 K) = 66. 9 L .971 atm * VH2= 66. 9 L * Kinetic Molecular Theory * In this theory a gas is modeled as a collection of particles (either molecules or atoms depending on the gas ) in constant motion. * Ex, a single particle moves in a straight line until it co llides with another particle (or with the walls of its container). * 4 components of the theory 1. Particles are infinitely small and have no volume 2. Average kinetic energy of a particle is proportional to the temperature (k). . Particles travel in two straight lines following Newtonian Laws 4. All collisions are elastic (no attractive or repulsive forces) * You DO NOT need to know the derivation of I. G. L. * Effusion of Gases * Effusion: the process by which a gas escapes from a container into a vacuum through a small hole. * The rate of effusion (the amount of gas that effuses in an amount of time) is also related to the root mean square velocity * Rate is ? 1M * Grahms law of effusion: * The ratio of effusion rates of two different gases. * For example (look in notes, end of chapter 5) Real Gases * van der Waals equation is an equation used to correct for the discrepancies from the Kinetic Molecular Theory that real gases undergo. Real gases attract each other, therefore, real pressure ; ideal pressure. Real gases also take up space, therefore, real volume ; ideal volume. [P + a (n/v)? ] x (V – nb) = nRT where: a – corrects for molecular interaction. It makes the real pressure larger so it equals the ideal pressure b – corrects for molecular size. It decreases the volume of the container. * Your extra credit question will have to do with this topic! * Atmospheric Chemistry 3 types of pollution-very, very basic question * 3 types of pollution-very, very basic question 1. Hydrocarbon combustion for automobiles 2C8H18 + 2SO2 > 16CO2 + 18 H2O At high temperature, nitrogen can also be combusted, which causes a problem. N2 + O2 > 2NO 2NO + O2 > 2NO2 (nitrogen dioxide) – photochemical smog (causes problem in the environment) 2. Combustion of coal from power plants (Ex. Electrical cars) C + O2 > CO2 (Coal contains a significant amount of sulfur and it further combusts) S8 + 8O2 > 2SO3 2SO2 + O2 > 2SO3 SO3 + H2O > H2SO4 (H2SO4 results to acidification)But, people have found a way to eliminate the production of SO3 and that is by using â€Å"clean coal† and scrubbers. CaCO3 + SO2 > CaO + CO2 CaO + SO2 > CaSO3 (s) (calcium sulfite) 3. Stratospheric Ozone O3 + UV > O2 + O (oxygen radical) O2 + O > O3 + IR These two equations above just shows how ozone is used and how it is just regenerated again. But, in 1974, Sherwood Rowland discovered that CFCs from air conditioners, refrigerators, and spray cans destroy the atmospheric ozone. CF2Cl2 + UV > CF2Cl + Cl (chlorine radical) Cl + O3 + UV > O2 + ClO ClO + O > O2 + Cl ( 1 Cl radical can destroy a hundred thousands of ozone) Practice test:  answer keyChapter 6 – Thermochemistry * Nature of Energy * System versus Surroundings System – the part of the universe we want to focus on (like a chemical reaction inside a beaker) Surrounding – everything else in the universe (like the glass of the beaker and the air around it) * Definition of Energy, internal energy, law of conservation of energy Energy is classified into two types: a. heat (q) – energy transferred that causes a temperature change (due to a change in the random motion of molecules) b. work (w) – energy transferred that causes an object to move (due to a change in the concerted motion of the molecules in the object) c. nits of energy: I. Joule (J) – the amount of energy it take to move 1kg mass a distance of 1 meter (unit: kg*m2/s2) II. Calorie (cal) – the amount of energy needed to raise the temperature of 1 gram of water by 1 ? C 1 kcal = 1000 cal (food calories) 1 cal = 4. 184 J (exact measureme nt) Internal Energy – total energy of a system. (Esystem) Law of conservation of energy – energy is neither created or destroyed, only transferred. * 1st Law of Thermodynamics – The change in energy of a system is equal to heat that enters the system plus the work done on the system. * ? E = q + w a. ?E = change in the internal energy of a system E is (+) if the energy is absorbed by the system ?E is (-) if the energy is released by the system b. q = heat q is (+) if the heat is absorbed by the system q is (-) if the heat is released by the system c. w = work w is (+) if the work is done on the system w is (-) if the work is done by the system on the surrounding * Heat and work * pV work – is defined by the equation: w = -p? V * m Cs ? T heat transfer – q = m Cs ? T where: m = mass Cs = specific heat capacity (J/ g ? C) ?T = (Tfinal – Tinitial) – q = n Cm ? T where: n = number of moles Cm = molar heat capacity (J/ mol ? C) ?T = (Tfina l – Tinitial) conservation of thermal energy – the amount of energy that is given must be equal with opposite sign to that energy that is being taken. qsurr = – (qsys) msurr Cs(surr) ? T(surr) = -[msys Cs(sys) ? Tsys] * Calorimetry * Constant volume calorimetry * Constant volume calorimetry – â€Å"bomb† calorimetry, no pv work done, therefore only heat contributes to ? E qcal = Ccal ? T = -qrxn where: Ccal = calorimeter constant (KJ/ ? C) * * only heat contributes to ? E * Enthalpy * Definition, equation Enthalpy (? H) – the heat absorbed or released during a process taking place at a constant external pressure. ?H = qrxn = -qsurr ?H = -( m Cs ? T) Calculation using constant pressure calorimetry – refer to example in notes * Exothermic versus Endothermic reactions (sign of ? H) Endothermic reactions have (+) ? H because they are reactions that absorb heat. Exothermic reactions have (-) ? H because they are reactions that give off hea t. * Hess's Law * Enthalpy of reactions manipulations 2 rules to remember: 1. If a reaction is reversed, the sign of ? H flips (from negative to positive or from positive to negative) 2. If you multiply coefficients by a number, ? H is also multiplied by that number. * This is a hard topic, please, please, please review this after Wednesday!

The Chinese Culture: A Chinese-American Family Reunion

My wife is originally from the southern part of China, so her family is a mixture of descendants of China and the Americans who have married into the family. A few years ago her family had a reunion to gather together and visit with one another, and I was invited to attend. While I had experienced some of the Chinese culture prior to the event, the reunion was the first time that I really got to observe the traditional culture in real life. The event was a very elegant occasion, more like a banquet than the typical American family reunion. There was tons of food, most of which was Chinese, and even Chinese decorations. There were red lanterns strung around the room, all lit as the evening approached. They were very beautiful, but as it turns out they are not used for beauty. The lanterns symbolize good luck and hope. They are used every year in China at the Lantern Festival, when they line the streets to symbolize this same meaning. The color red also has significance in the Chinese culture. It is believed to be the color of luck. Some of the older family members spoke the Chinese language, which was interesting to witness, but most everyone spoke English. I am an American with family roots in Germany, so the two cultures are vastly different. The biggest difference I noticed was how much more reserved the Chinese people seemed to typical American families. Even the children, who were laughing and playing, seemed to be more respectful than American children. This aspect of the culture impacted me the most. I realized how different people are from different parts of the world, and especially those who live in America, but have been raised with traditional Chinese values. It amazes me how different cultures can vary so greatly. I enjoyed this learning experience with my wife’s family and I look forward to many more Chinese events in the future. References: Chinatown Connection, â€Å"Lantern Festival.† Chinatown Connection. n.d.. Chinatown Connection. 5 May 2008 . Lee, Danile. â€Å"Chinese People Lifestyle.† Chinatown Connection. n.d.. Chinatown Connection. 5 May 2008 .