Synonyms for Clothes

Synonyms for Clothes Synonyms for Clothes Synonyms for Clothes By Mark Nichol Words that refer collectively to one’s clothes have an origin in the sense of equipment or preparation; here are a dozen words available as alternatives to clothes. Apparel, ultimately derived from the Latin verb apparare, meaning â€Å"prepare,† started out in English as a verb but then came to be associated with clothing (as well as a ship’s rigging); apparatus is related. The origin of attire is the French word atirier, meaning â€Å"equip† or â€Å"prepare†; it, too, began as a verb. Clothes comes from the Old English plural of cloth. (When this sense became rare, cloth acquired a new plural: cloths.) Costume, from the Latin word consuetudinem, meaning â€Å"custom† or â€Å"habit† (costume and custom are cognate), was later associated with one’s style of dress. It is now mostly associated with clothing worn by performers or partygoers. Dress, which originally meant â€Å"prepare,† derives ultimately from the Latin term directus, meaning â€Å"direct† or â€Å"straight,† and later became a noun as well as a verb. The French term garnement, from the noun garner, meaning â€Å"adorn† or â€Å"provide† (also the source of garnish) was adopted into English as garment. Habiliments, from the Old French term abiller, meaning â€Å"equip† or â€Å"prepare,† originally referred to weaponry but came to pertain to characteristic attire, such as an outfit worn to identify a person’s occupation or tacitly prescribed clothing that is appropriate for a specific occasion, such as a formal-dress event. (Related words are able and ability, billet, habit, and habilitate.) Outfit originally meant to prepare and supply a sea expedition, then later became a noun referring to equipment and items required for such an undertaking by sea or by land and, by extension, to clothing. (It now also informally refers to a group of people.) The archaic word raiment derives from an Old French word areement, the noun form of the term areer, the origin of the English verb (and noun) array. Vestments comes ultimately from the Latin verb vestire, meaning â€Å"clothe,† by way of Old French; it’s related to vest. (Vestibule is unrelated, though the financial sense of vest, and the root word in invest and divest, are cognate, deriving from a sense of vestire that pertains to surrounding oneself with something figuratively as if putting on clothes.) Wardrobe, from the Old French word garderobe (and the dialectical variant warderobe), originally referred to a dressing room, then to one’s collection of clothing and later to a piece of furniture for storing clothing; the senses derive from the French warder, meaning â€Å"guard† or â€Å"keep,† and robe, which was directly borrowed into English to refer to a garment. The French form of the word has been used in English but is rare. (The connection between g and w in French words used in English is also seen, for example, in guarantee/warranty and Guillaume/William.) Wear, from an Old English term meaning â€Å"clothe† or â€Å"cover up† (and related to the ward in wardrobe), is generally used in combination to refer to a particular type of clothing, as in the terms sportswear and underwear. Slang terms for clothing include duds, garb, get-up, rags, rig, threads, and togs. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:Apply to, Apply for, and Apply with8 Proofreading Tips And TechniquesRite, Write, Right, Wright

Book Report Form Key Marks of Book Report Formatting

Book Report Form Key Marks of Book Report Formatting How to Write a Book Report? A book report is considered to be an easy assignment, requiring its author to come up with a plot and character summary, and also state brief author information. This kind of writing doesnt typically require in-depth analysis. For this  reason,  this type of assignment is considered to be associated with K-12  academic level (high school). BOOK REPORT FORMAT If a beginner were to write a simple book report, he or she would inevitably be looking for some kind of pattern or form to rely on. One of such helpers in book report writing is a book report template or a book report form. This is a standardized form that resembles a table with a set of questions in it. You simply fill out each section to obtain a book report that will be adequate for most educational purposes. Of course, book report forms will differ as there is no universally accepted book report format. Every teaching institution and even every teacher will have his/her own requirements and will grade your book report against those criteria. For this  reason,  you should always bear in mind the assignment criteria received from your teacher and follow them closely. TOP 25 BOOK REPORT IDEAS Below you will find a sample book report that you are free to use while working on your book report. The main point of this book report form is to make sure that all the required information has been mentioned. You are free to shuffle it around the way you want to achieve a coherent and well-flowing book document. If you have a book report to write, feel free to use any of our resources posted here. In case you need the  assistance  of a professional writer, please feel free to contact us directly or place an order and we will be happy to help you through your assignment.

Neandertals and Homo Sapiens Essay Example | Topics and Well Written Essays - 750 words

Neandertals and Homo Sapiens - Essay Example What follows is a brief presentation that sheds the light on this species of human like creature, exposing the different anthropological breakthroughs and discoveries that have came to remold our idea of the Neanderthal man. Modern anthropological findings suggest that the Neanderthal man may have lived around the years extending from 250 000 to 20 000 BC. Counting for more than a century since its discovery, theories and hypotheses around this creature have diversified albeit they mostly reflected the prejudgments of the moment. Long considered as a sub-human species at the heart of the â€Å"Homo Sapien† lineage it was at first called Homo sapiens neanderthalensis in consequence. Only later was it considered by authors and researchers as a distinct species and labeled as â€Å"Homo Neanderthalensis†. More recent studies have also suggested that the two species, â€Å"Homo Neanderthalensis† and â€Å"Homo Sapiens† may have crossbred amongst each other. .. . A Neanderthal man though, and as much as he may seem to resemble the modern human, has some marked characteristics, for instance the difference is clear when it comes to the volume of the brain, while an average human brain measures around 1300 ml, a Neanderthal brain have been known to measure as much as 1700 ml. Another, striking difference that sets apart the two human species is perhaps an anatomical one, as a quick analysis of the Neanderthal anatomy shows that the latter had larger bones in comparison to us modern humans, added to that the muscle mass which is also far superior to what a normal human being would have nowadays. Neanderthals as it would seem were large boned and heavily muscled, probably so to be withstand the hard natural conditions that were in the days. Height was not the Neanderthal man’s strongpoint, as fully grown male adults would average a height of 164 cm (5 feet 5 inches). This primitive man is said to have been an avid hunter, this is particular ly true as suggested by sheer number of healed fractured bones found in Neanderthal bodies, and as their thick leg bones suggest, they used to do alot of walking and running, running which was essential and required if they were to hunt fast moving animals, and if they were to be entrenched in long chases for their daily meat. As scientific research has it, these primitive beings were almost exclusively carnivores and assuring their daily meat meant a lot of effort, risk and danger which is associated with the fractured bones mentioned above. Lastly, and as far as culture is concerned, our primitive friends may not have been so primitive as we might think, as numerous Neanderthal burial sites were found,sites in which bodies were buried alongside

Organisational behiever design Essay Example | Topics and Well Written Essays - 750 words

Organisational behiever design - Essay Example So lack of appropriate leadership was the main issue for the company facing so many crises. Following are the related four sub issues. One of the four sub issues was lack of motivation amongst employees. It is very important to keep the working environment challenging for the employees so that they are kept motivated. But again how challenging it should be so that it does not harm the productivity is again the leader’s responsibility. By the implication of the expectancy theory, the employees of the company could have been motivated. The theory relates to the determinants of the attitudes and behaviors at the workplace. There are three things that this theory explains that are valence, instrumentality and expectancy (Judge and Robbins, 2010). Valence is the measure of the attraction and the satisfaction associated with the predefined outcome for an individual. Instrumentality is the belief of the person regarding the relationship amongst performing the action and experiencing the outcome. Expectancy is the belief related to the link amongst the effort making and the good performance in true terms. So if the CEO at that time could have been able to use this theory then the results might not have got worse like in the decade of his leadership. Maslow’s Hierarchy of Needs Theory is one other theory that applies in this case. The reason is that the new CEO failed to fulfill the two higher level needs of the employees of the company that are the esteem and self actualization, Esteem incorporates internal factors like self-respect, achievement and autonomy external factors like recognition. Self-actualization relates to things like achieving your potential, growth and self-fulfillment. The new CEO could not safeguard the higher order needs of the Maslow’s Hierarchy Need Theory. Another sub issue was lack of trust in the company amongst the CEO and all levels of employees. It is known that trust is an expectation that is positive that another does not and will not by words, decisions and actions act opportunistically. Trust is based on two things mainly that are familiarity and risk. Trust has a lot of dimensions mainly like integrity, competence, consistency, loyalty and openness etc. Integrity relates to things like truthfulness and honesty, competence means the interpersonal and technical knowledge and skills, consistency relates to predictability, good judgment and reliability under various situations, loyalty means the willingness to safeguard and protect face for any other person and openness relates to the reliance on someone else to provide you the truth in full. Basically there are three types of trusts that employees in any company can experience. One is deterrence or fear of punishment based trust, the other is identification or trust based on mutual understanding, appreciation for other people’s desires and wants, and the knowledge based or behavioral predictability based trust that roots back to the inter action history. At J.J. Meyers Company the basic issue was that the trust was deterrence based. It means that the employees feared punishment and were forced to trust the CEO whereas they dint not like his leadership style at all. One other issue was that the expectations of the employees were not being fulfilled as they were being in the previous times of success of the company. The culture, the leadership style, the communication, group dynamics are the things on which the perception of the worker is based and these are the things that direct the

Persuasive Speech Essay Example for Free

Persuasive Speech Essay When signing up to be an organ donor you usually think only your major organs will be used; however, something as small as a ligament of yours is used in popular surgeries such as anterior cruciate ligament (ACL) reconstructions. When someone tears their ACL they usually have a choice to have an autograft, or use one of their own ligaments, but they can also choose to have an allograft, or take a cadaver’s ligament to repair it. Each has it’s advantages and disadvantages, but I personally think that the better option is the allograft because I think the advantages are better than using your own ligament from another part of your body. The advantages consist of faster operative time, less post-operative pain, and a faster recovery time. When taking a cadaver’s ligament it decreases the time of the operation. Since the surgeon doesn’t have to take time to harvest and prepare the allograft as he or she would have to do with an autograft it saves a little time. The big time saver though is not having to make two different incisions and not having to cut the tendon that would be taken from the patient. This advantage is perfect for the many people who can’t be under anesthesia for that long (Cluett). Since the operative time is faster due to not having to make two different incisions, the pain after the operation is a lot less painful than the autograft. Less post-operative pain is due to no incisions in the patellar tendon or the severing of the hamstring tendon to obtain the graft. The only pain you will be left with is the actual site of the ACL rather than additionally having pain in the tendon that would have been cut. Janice Lloyd, the medical reporter from USA Today states, when using a cadaver ligament the incision is usually smaller thus creating less pain on the incision site (Lloyd). Lifting of the leg is much easier and a lot less painful since the hamstring was not bothered; however, bending is still going to be just as  painful since the ACL is the major ligament being pulled when you bend the knee. Less pain significantly helps lead to a faster recovery. The Recovery is essentially faster in an allograft because of many reasons. Dr. Zane Uhland, an Oklahoma City Orthopedic surgeon says, â€Å"The incisions are smaller; therefore, helping the site be more difficult to become infected which could not only cause even more more drastic pain, but can also cause you to have to have another surgical procedure to drain the infection† (Uhland). The hamstring not having to be cut can help to prevent a dramatic loss of strength back there; therefore, allowing for less physical therapy time. Since the replacement ligament is not taken from you, you only have to focus on rehabilitating on the main muscles supporting the knee and making them strong again. Cadaver ligaments or allografts are a better choice and have better advantages than autografts when repairing a torn ACL. Although they do have their disadvantages such as infections like any major surgery, it is very unlikely for that to happen these days when done properly. I personally experienced ACL reconstructions twice throughout my lifetime. I was tackled on the football field while I was cheering at a football game. His helmet hit my knee, and blew out my knee causing my ACL to tear. When I met with my doctor they gave me the option of which surgery I wanted to try. I got the privilege of trying out both methods; using my hamstring ligament the first time then a cadaver ligament the second. The hamstring option not only put me in the worst pain of my life, but also failed after three months of returning to cheerleading. The cadaver ligament was not only a lot less painful, but the healing process was dramatically faster and physical therapy wasn’t something I dreaded going to anymore.

The Great Depression Essay -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  The Great Depression was a period, which seemed to go out of control. The crashing of the stock markets left most Canadians unemployed and in debt, prairie farmers suffered immensely with the inability to produce valuable crops, and the Canadian Government and World War II became influential factors in the ending of the Great Depression. The 1920’s meant prosperity for Canada. Canadians living in the 1920’s were freer in values, less disciplined, and concerned with material things more than ever before. Many people wanted to get rich quickly, and stock markets in New York, Toronto, and Montreal shot up. On October 24, 1929, many people wanted to sell stocks through the New York Stock Exchange. More stocks were being sold than bought, and they began to slump. The stock crash became known as the Great Crash of 1929. On Thursday October 29, 1929, the stock markets in Toronto, Ontario and Montreal, Quebec also began a steep descent. Suicide became common among men whom the crash meant financial failure and social ruin. After the stock crash a period of Depression occurred and unemployment was common. By 1933, one out of every four workers in Canada was without a job. Men begged for jobs cutting grass or shoveling snow. Wages were so low that even people with jobs ran into debt. Many businessmen went bankrup t and people all over the country were laid off. Many men disappeared in efforts to look for work. The province of Saskatchewan set up Relief Commission in 1931. For many, the acceptance of Relief meant failure. Those who did except Relief received $5.00 a week, or sometimes less. By 1932, many unemployed men were living in Relief Camps across the country. Work in the Relief Camps usually consisted of meaningless tasks. The camps provided its men with a poor diet and bunks to sleep in. Those living outside of Relief Camps could barely feed their families. Meals consisted of starchy foods such as bread and potatoes. With unemployment rates soaring, many people could not afford coal to heat their homes or to pay electricity bills. Single men, 18 years or older, were housed in rooming houses. In 1933, the Federal Government began herding single men into work camps run by the army. Camps held more than 115, 000 men over a four year period. Men in camps were paid twenty cents a day for l umbering or road building. All over Canada peopl... ...rnment became active in the lives of businessmen and workers alike. Mothers received a family allowance. War veterans received money also. Unemployment insurance was created and any man out of work could apply for it. By 1936 some parts of Canada began to recover from the Great Depression. In Montreal Public Holding Projects were underway, and the Trans Canada Airway gave jobs to men. For Canada, the real end of the Great Depression was caused by the start of World War II. The Great Depression lasted ten years and was followed by five years of World War. During the war the need for materials was massive. Chemical factories, aluminum works, and lumber processing all began to employ men. People could begin to buy more than they had during the Great Depression; therefore the manufactures could produce more. Prairie Provinces also benefited because the markets for wheat had began to recover. The Great Depression in Canada posed many problems for Canadians. During this period the economy suffered, unemployment rates raised, and farmers struggled through the drought of the Dirty Thirties. The Great Depression truly was an uncontrollable force assisting the shape of present day Canada.

Societal Observations of Identity in Brave New World

Societal Observations of Identity in Brave New World Aldous Huxley’s novel Brave New World is one of future observations and assumptions. Huxley makes observations about a society that has lost individual identity and replaced it with collective identity. To prove this the following points will be addressed, Huxley uses John, the savage to demonstrate the loss of identity, he uses John because he is an individual and shows the variance between him and those living in Brave New World. When Lenina and Bernard visit the savage reservation they are shocked and disgusted at the way they live which shows the different between their individuality.The novel is set in the Brave New World where everyone does their given jobs without questioning and everything is stable. To demonstrate how Brave New Worlds society has lost individual identity Huxley uses John. John is from the savage reservation were everyone is an individual, John is taken back to Brave New World and is shocked at the l oss of individuality. â€Å"The Savage stood looking on, â€Å"O brave new world, O brave new world†¦Ã¢â‚¬  In his mind the singing words seemed to change their tone.They had mocked him through his misery and remorse, mocked him with how hideous a note of cynical derision! † This quote demonstrates what John thinks of Brave New World. He thinks it is a horrible place whereas those who live in Brave New World are not individuals and all believe Brave New World is the only right place to live. It also shows how John would quote Shakespeare separating him from the crowd, he is an individual. John was shocked at how they live in Brave New World, Lenina and Bernard went to the savage reservation and were also stunned at how they live there.Huxley uses the plot of Lenina and Bernard visiting the savage reservation in order to express the how those in Brave New World have lost their individuality. He compares the savage reservation and the Brave New World to make it clearer t o the readers just how much identity has been lost in Brave New World. â€Å"Oh! Look. What the matter with him? † Lenina is disgusted at an old man who has wrinkled skin. Lenina has never seen an old person as in Brave New World they do not grow old and they all look the same, no individuality. The hatchery in Brave New World is where everyone is created nd 96 identical people are made. The setting of the hatchery is used to show how all the people in Brave New World are designed to do exactly what they are conditioned to. Once they are created they are conditioned to do a certain job, to take soma which ensures they have no emotion and to be happy with who they are. â€Å"We also predestine and condition. We decant our babies as socialized human beings, as Alphas or Epsilons, as future sewage works or future directors of hatcheries. † This quote illustrates how their future is chosen for them, they are created for a certain job and have no problem with doing it.They have no individuality. Huxley uses characters, setting and plot to prove that the people of Brave New World have lost individuality. Huxley makes observations about a society that has lost individual identity and replaced it with collective identity. This is proven through the use of John the savage who is an individual, Lenina and Bernard’s trip to the savage reservation and how much they hated it, and by the hatchery where they create all the people who are designed specifically to do a certain job. Those in Brave New World are not individuals and have only a collective identity.

Social Structures

Social structure theories are based on relationships or bonds. A good example of a social structure would be family counseling. This is where families would learn to bond and work together. Community events such as team events or social gatherings can become part of the social structure that helps to mold juveniles being involved in positive social functions is important in the development of a youth. So in my community the Youth Sports program will be a good example of â€Å"social structure. Because this involves both juveniles and families it provides the ability to have closer relationship with both family and community. Social process theories go rights along with both the conflict and the social theory. It is a learned behavior one that often comes from watching siblings or parents display tier patterns of behavior. A public program that exemplifies this again would be the Boys and Girls club. These clubs are designed to create positive environments for children and youth to spend time learning sports and positive interactions. Social conflict theories definition, what the cause of crime is and how does economics play a part in this theory. Social economics do play a factor in how juveniles are treated in the system after committing a crime. In a poor neighborhood if a youth steals a TV they are quite often convicted and sent to Juvenile detention. A juvenile from a more affluent neighborhood may only be brought into court and considered indiscretions. How the county’s juvenile programs would treat the two social groups differently. This happens with both youth and adults. The juvenile system would be an example of this social structure theory and how the conflict between social groups is treated in the system. Juvenile detention is the county’s number one way in which to denture criminal behavior.

Free Essays on My Dream

. My dad would often test me over them and correct me if I was wrong. I have always loved dancing, singing, and playing sports. However, if there was any opportunity to improve my language skills I would leave everything behind and work on the language. During my freshman year in high school, my parents decided to pay for private tutoring. I was a quick learner and my pronunciation was â€Å"just marvelous,† as my teacher used to say. I loved it so much; the only language that I would use with my family and friends was English. Although the school was expensive, I persuaded my father to let me go to an International-American school my sophomore year. I enjoyed every moment in that school. I was able to actually practice everything that I had learned for the past few years of my English studies. I was so happy, I did not think it could get any better. Closer to the end of the school year, my dad got a job teaching in Texas. That was another wonderful opportunity to continue my education in English. It has been almost two years from the day we arrived. I am blessed to graduate from San Marcos High School. The work is not easy and there are a lot of things that I still need to catch up on, but I am willing to get better in all aspects of my education. All it takes is practice and will.... Free Essays on My Dream Free Essays on My Dream From early childhood I had a dream to learn another language. Even though I was born in Baku, Azerbaijan and already knew Azeri and Russian, I loved the sound of English. I would walk around the house with a dictionary and try pronouncing different words. I would listen and sing British and American songs without understanding the actual meaning of them, all of my dolls had English names, and my mom taught me how to introduce myself politely and say basic things in English. Day by day I applied myself and started learning vocabulary and spelling of words. My dad would often test me over them and correct me if I was wrong. I have always loved dancing, singing, and playing sports. However, if there was any opportunity to improve my language skills I would leave everything behind and work on the language. During my freshman year in high school, my parents decided to pay for private tutoring. I was a quick learner and my pronunciation was â€Å"just marvelous,† as my teacher used to say. I loved it so much; the only language that I would use with my family and friends was English. Although the school was expensive, I persuaded my father to let me go to an International-American school my sophomore year. I enjoyed every moment in that school. I was able to actually practice everything that I had learned for the past few years of my English studies. I was so happy, I did not think it could get any better. Closer to the end of the school year, my dad g ot a job teaching in Texas. That was another wonderful opportunity to continue my education in English. It has been almost two years from the day we arrived. I am blessed to graduate from San Marcos High School. The work is not easy and there are a lot of things that I still need to catch up on, but I am willing to get better in all aspects of my education. All it takes is practice and will....

Car-Wreck Compounds

Car-Wreck Compounds Car-Wreck Compounds Car-Wreck Compounds By Mark Nichol You see them everyday, whenever you login to a Web site or rollover an ad: what should be open compounds suffering from the compositional equivalent of a roadway rear-ender. The error of writing â€Å"everyday† (an adjective meaning â€Å"ordinary†) when you mean â€Å"every day† (synonymous with â€Å"each day†) has already been covered in another post, but this mistake is common with verbs, too. When you go to a Web site and type your username and password, you are logging in, so you should style the verb â€Å"log in† similar to the verb phrase â€Å"check in.† By the same token, when you glide your cursor over an online ad to activate it, you’re rolling over it, so the phrase is written â€Å"roll over.† (Think about it: When you stumble to avoid a feline on a beeline, you don’t fallover.) Oooh! Oooh! Oooh! Yes, I see you there in the front row, wildly waving your upraised hand. I know what you’re going to say: â€Å"But we see them like that all the time!† That’s why I call them viral car-wreck compounds: Back when the Internet was young, someone unfamiliar with the niceties of verb phrases, someone perhaps more at ease with programming languages than the magnificent mess we call English, once developed a Web site that directed visitors to â€Å"login.† More recently, when the first interactive ad was enabled, a programmer incorrectly typed the command â€Å"rollover.† But wait – does this mean that â€Å"login† and â€Å"rollover† aren’t real words? Sure they are they’re nouns. Your username and password comprise your login, and your cursor’s ad-surfing motion is a rollover. They’re equivalent in structure to the two other closed compounds I used in the sentence preceding this one. Then, others saw the train-wreck treatments but reiterated them, mistaking the labels â€Å"login† and â€Å"rollover† for the directives â€Å"log in† and â€Å"roll over† without recognizing the mistake, and the clunky compounds were unwittingly compounded. (That’s the very definition of a virus a self-replicating error.) But that magnificent mess we call English changes its rules all the time, you persist. Yes, it does. But don’t capitulate before it’s time. That’s why we have manuals of best practices like â€Å"Merriam-Webster’s Collegiate Dictionary† and â€Å"The Chicago Manual of Style.† (The former cue gritting teeth defends the validity of â€Å"alright,† for example, but has resisted conceding to â€Å"alot.†) For the sake of professional pride, we must agree to codified consistency until the walls are breached. For my part, you’ll have to roll over my dead body (after, of course, you log in). Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:Passed vs Past15 Great Word GamesShore It Up

Night Shift Nurse Stress Research Paper Example | Topics and Well Written Essays - 2500 words

Night Shift Nurse Stress - Research Paper Example The paper discusses the research findings indicating that night shift work exacerbates stress because it is positively correlated with adverse health effects, including sleep, physiological, and psychological disorders. In addition, considerations and recommendations to the nurse to alleviate the associated stress, as well as promote adaptability and tolerance for the night shift routine, both at work and home, are discussed. Continuity of patient care requires that health care providers be available to work night shift. According to Blachowicz and Letizia (2006), â€Å"Nursing is among the many professions affected by the requirement to work outside of normal daytime hours. While benefits exist, nurses face significant challenges when they work alternate shifts† (p. 274). Over the years, concern and interest have resulted in studies conducted to determine the health risks and effects of night shift work on the nurse. As humans are naturally designed to be awake during the day and sleep at night, working nights disrupts the circadian rhythm, or internal clock. Night shift work exacerbates stress because it is positively correlated with adverse health effects, including sleep, physiological, and psychological disorders.   This paper highlights some of the most common occupational health risks and disorders associated with working nights. In addition, considerations and recommendations to help all eviate the associated stress will be discussed. Working night shifts is a necessary part of a nurse’s job description. However, working night shifts for long periods can have a detrimental effect on sleep, resulting in fatigue and other adverse consequences. Happell et al. (2013, p. 642) report that working night shifts resulted in physical stress and exhaustion for nurses because they could not get an adequate amount of sleep. This shows that night shifts can disturb the physiological working of

Advanced marketing strategy Essay Example | Topics and Well Written Essays - 2750 words

Advanced marketing strategy - Essay Example The main purpose of marketing is just to earn profit for the product or the service they are providing. So every company use different strategies for earning profits and marketing their product or service. There are very famous households names like pampers, coke, surf etc which are very popular globally. These products use different marketing efforts for different countries, by keeping in mind their culture, language and ethics. They use different techniques to build up the loyalty and keep on attracting new customers. Famous household products are known for the quality and the trust which they have built up in years. So, they use different strategies in different countries to keep their product in demand; usually people get addicted to these like coke or else use to it, like pampers. They usually sponsor big events or work for a cause, which results in people getting used to the brands. Big household's names are famous worldwide and people know it wherever they go theywill find it there. Experiences: a firm can create stage and market experiences by combining or orchestrating several goods and services for example an amusement park or a water park directly represents the experiential marketing. Customers after paying ticket, enjoy the rides in the park, enjoy immediate thrill which is provided by these experiences. A theme which is used by restaurants, they can also be a good example of direct experiences. Solutions can also be marketed extensively. ... The perfect solution is to identify people's problems first and then fit your product right into the place, so that's how it is simply done and will also work like wonders. This results in products which are marketed for their usage. They are pictured and considered as the trouble shooters for the customers, they create an image of only solution to the problems. 3. Would you agree that Porter's framework of generic strategies is useful for (a) academics, (b) practitioners Illustrate your answer with examples. In 1980, despite its instant recognition as one of the most important theoretical frameworks of the business science, the generic strategies developed by Porter were criticized by many academics and professionals. There is evidence by General Motors which became the market leader within 10 years through implementation of particularly the differentiation strategy chalked out in the framework. GM also have to work efficiently to cover up all the different price ranges which are already present in the market, which will prevent any new entrants from venturing into the market and also to compete with the small player that existed within these price divisions. However,one of the main criticisms is the obsolescence of the model in the current competitive market conditions, when new sources of competitive advantage are available to companies. The new competitive conditions of the 21st century demands a re-formulation of this model in order to integrate the new business paradigms identified and applied by academics and professionals. A re-interpretation of generic strategies from the perspective of market relationships is necessary. The three generic strategies,cost advantage,differentation and focus are said to be